How do business reviews help? In a survey conducted by Nielsen, a global data and analytics company leader, 92% of consumers trust suggestions from friends and family. This type of inbound traffic is “earned” or “free” traffic. In addition, 90% of consumers trust online business reviews as much as personal recommendations. Online consumer reviews are the second most trusted source of brand information and messaging. The process of researching a company is straightforward- typ

Yes, it’s possible to start a business in one hour. In fact, you can technically start a business in about 20 minutes. I had a one page business plan, my business name registered, tax ID number, a Canva account, and a basic WordPress website live within an hour. Why is this significant? It’s not. The race to being a successful business owner is not to the swift. I also want to note that careful planning should go into starting a business. My point is that for those of us thin

Last post I told you my brief story of how I started my business (you can read it here). For years I was waiting for the right plan and the right time to get started. Many would be entrepreneurs never get started because the are waiting until they have a 40 page business plan or they are simply afraid of failure. But there is no one-size-fits-all plan to starting a business. Also, every business will deal with failure, and most of that failure is during the first few months o

When I traveled to Wilmington, NC a month ago during Thanksgiving to visit my family, little did I know that I would make a snap decision that would change the course of my life. Like millions of other people who have lost their job this year due to COVID, I’ve faced personal doubt, fear, loathing, and at times crippling anxiety and depression. Of course this was not the first time that I faced these feelings. I moved to Washington, DC two years ago after losing my job in No